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<channel>
	<title>Schrock Innovations Computer Company</title>
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	<link>http://www.schrockinnovations.com</link>
	<description>Computer Repair Lincoln and Omaha Nebraska</description>
	<lastBuildDate>Sat, 07 Aug 2010 16:00:07 +0000</lastBuildDate>
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		<title>August 7, 2010 KFOR Compute This Audio</title>
		<link>http://www.schrockinnovations.com/august-7-2010-compute-this-audio/</link>
		<comments>http://www.schrockinnovations.com/august-7-2010-compute-this-audio/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 16:00:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[computrer]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Repair]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1708</guid>
		<description><![CDATA[The audio for the July 24, 2010 Compute This Radio Show is now available online.

[podcast]http://www.schrockinnovations.com/audio/08-07-10.mp3[/podcast]

Or you can <a title="Compute This Radio Show from August 7, 2010" rel="nofollow" href="http://www.schrockinnovations.com/audio/08-07-10.mp3" target="_blank">right click here to download the audio to your computer or MP3 player.</a>

On this show, Thor and Chris touched on the following topics:
<ul>
	<li>How different types of computers are designed to be used in different ways</li>
	<li>The Smart Summer of Savings Sale at Schrock Innovations</li>
	<li>Needless babble about Submariners an d the tail end of a Navy guy joke ;-)</li>
</ul>
Computer This airs on the following stations.  Each show is a live  broadcast and callers are always welcome:
<ul>
	<li>KFOR 1240 AM on Saturday from 10-11 AM - 489-1240</li>
	<li>KFAB 1110 AM on Sunday from 7-8 AM - 558-1110 (<a title="Compute  This on 1110 KFAB" href="http://www.thorschrock.com/2010/07/19/schrock-innovations-signs-lease-on-omaha-service-center/" target="_blank">coming August 1st</a>)</li>
</ul>
Also, don't miss the <a title="Living Digital Radio Show" href="http://www.livingdigitalshow.com" target="_blank">Living  Digital Show</a> on 1240 AM KFOR Saturdays from 2-5.  Thor brings you  the latest technology news from a non-technical perspective.]]></description>
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		<title>July 31, 2010 Compute This Audio</title>
		<link>http://www.schrockinnovations.com/july-31-2010-compute-this-audio/</link>
		<comments>http://www.schrockinnovations.com/july-31-2010-compute-this-audio/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 16:00:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1706</guid>
		<description><![CDATA[The audio for the July 24, 2010 Compute This Radio Show is now available online.

[podcast]http://www.schrockinnovations.com/audio/07-31-10.mp3[/podcast]

Or you can <a title="Compute This Radio Show from July 31, 2010" rel="nofollow" href="http://www.schrockinnovations.com/audio/07-31-10.mp3" target="_blank">right click here to download the audio to your computer or MP3 player.</a>

On this show, Thor and Chris touched on the following topics:
<ul>
	<li>Launch of the Smart Summer of Savings Sale Event</li>
	<li>Examples of Great Schrock Service</li>
	<li>Lots of Callers With Great Questions</li>
</ul>
Computer This airs on the following stations.  Each show is a live  broadcast and callers are always welcome:
<ul>
	<li>KFOR 1240 AM on Saturday from 10-11 AM - 489-1240</li>
	<li>KFAB 1110 AM on Sunday from 7-8 AM - 558-1110 (<a title="Compute  This on 1110 KFAB" href="http://www.thorschrock.com/2010/07/19/schrock-innovations-signs-lease-on-omaha-service-center/" target="_blank">coming August 1st</a>)</li>
</ul>
Also, don't miss the <a title="Living Digital Radio Show" href="http://www.livingdigitalshow.com" target="_blank">Living  Digital Show</a> on 1240 AM KFOR Saturdays from 2-5.  Thor brings you  the latest technology news from a non-technical perspective.]]></description>
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		<title>July 24, 2010 Compute This Show Audio</title>
		<link>http://www.schrockinnovations.com/july-24-2010-compute-this-show-audio/</link>
		<comments>http://www.schrockinnovations.com/july-24-2010-compute-this-show-audio/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 16:23:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1670</guid>
		<description><![CDATA[The audio for the July 24, 2010 Compute This Radio Show is now available online.  <a title="Compute This Radio Show from July 24, 2010" rel="nofollow" href="http://www.schrockinnovations.com/audio/07-24-10.mp3" target="_blank">Click here to listen</a>.

On this show, Thor and Chris touched on the following topics:
<ul>
	<li>Callers asked about upgrading Netbooks to Windows 7</li>
	<li>Dell motherboards were shipped with malware on their microchips</li>
	<li>Lots of emails this week from listeners</li>
</ul>
Computer This airs on the following stations.  Each show is a live  broadcast and callers are always welcome:
<ul>
	<li>KFOR 1240 AM on Saturday from 10-11 AM - 489-1240</li>
	<li>KFAB 1110 AM on Sunday from 7-8 AM - 558-1110 (<a title="Compute  This on 1110 KFAB" href="http://www.thorschrock.com/2010/07/19/schrock-innovations-signs-lease-on-omaha-service-center/" target="_blank">coming August 1st</a>)</li>
</ul>
Also, don't miss the <a title="Living Digital Radio Show" href="http://www.livingdigitalshow.com" target="_blank">Living  Digital Show</a> on 1240 AM KFOR Saturdays from 2-5.  Thor brings you  the latest technology news from a non-technical perspective.]]></description>
		<wfw:commentRss>http://www.schrockinnovations.com/july-24-2010-compute-this-show-audio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Tim Cruickshank Thanks Schrock Innovations for Great Service</title>
		<link>http://www.schrockinnovations.com/tim-cruickshank-thanks-schrock-innovations-for-great-service/</link>
		<comments>http://www.schrockinnovations.com/tim-cruickshank-thanks-schrock-innovations-for-great-service/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:24:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Video & Testimonials]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[Schrock Innovations]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[tim cruickshank]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1659</guid>
		<description><![CDATA[We received a thank you email from Tim Cruickshank in Lincoln, NE after one of our newest technicians came to his home to sort out some computer problems.

We love getting notes like this.  Thanks for taking the time to tell us about your experience Tim!
<blockquote>My name is Tim Cruickshank and I want to pass along a HUGE thanks to you and especially to Grant who came out and quickly got me up and running again after much frustration.  Grant was very professional and a pleasure to work with.  I will look to you for my computer needs from now on thanks to this young man and your quick response to my computer issues.

Please tell Grant THANKS!!

Thanks
Tim Cruickshan</blockquote>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>July 17, 2010 Compute This Show Audio</title>
		<link>http://www.schrockinnovations.com/july-17-2010-compute-this-show-audio/</link>
		<comments>http://www.schrockinnovations.com/july-17-2010-compute-this-show-audio/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 21:08:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[Geek Squad]]></category>
		<category><![CDATA[Hard Drive]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1667</guid>
		<description><![CDATA[The audio for the July 17, 2010 Compute This Radio Show is now available online.  <a title="Compute This Radio Show from July 17, 2010" rel="nofollow" href="http://www.schrockinnovations.com/audio/07-17-10.mp3" target="_blank">Click here to listen</a>.

On this show, Thor and Chris touched on the following topics:
<ul>
	<li>A real world comparison between Best Buy and Schrock Innovations Service Levels</li>
	<li>Schrock is cheaper than Geek Squad for most services.  Seriously!</li>
	<li>We know the difference between a hard drive and a floppy drive.  Some shops don't!  Listen to learn more :-)</li>
</ul>
Computer This airs on the following stations.  Each show is a live  broadcast and callers are always welcome:
<ul>
	<li>KFOR 1240 AM on Saturday from 10-11 AM - 489-1240</li>
	<li>KFAB 1110 AM on Sunday from 7-8 AM - 558-1110 (<a title="Compute  This on 1110 KFAB" href="http://www.thorschrock.com/2010/07/19/schrock-innovations-signs-lease-on-omaha-service-center/" target="_blank">coming August 1st</a>)</li>
</ul>
Also, don't miss the <a title="Living Digital Radio Show" href="http://www.livingdigitalshow.com" target="_blank">Living  Digital Show</a> on 1240 AM KFOR Saturdays from 2-5.  Thor brings you  the latest technology news from a non-technical perspective.]]></description>
		<wfw:commentRss>http://www.schrockinnovations.com/july-17-2010-compute-this-show-audio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>July 10, 2010 Compute This Radio Show Audio</title>
		<link>http://www.schrockinnovations.com/july-10-2010-compute-this-radio-show-audio/</link>
		<comments>http://www.schrockinnovations.com/july-10-2010-compute-this-radio-show-audio/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 21:08:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[Pontiac]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1663</guid>
		<description><![CDATA[The audio from the July 10, 2010 Compute This show is now available online. Click here to listen. On this show we touched on the following topics: Thor talked about firing the general contractor for the new Omaha Service Center How Schrock Innovations differs from box-store retailers How you can get a free coupon for [...]]]></description>
		<wfw:commentRss>http://www.schrockinnovations.com/july-10-2010-compute-this-radio-show-audio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>July 3, 2010 Compute This Show Audio</title>
		<link>http://www.schrockinnovations.com/july-3-2010-compute-this-show-audio/</link>
		<comments>http://www.schrockinnovations.com/july-3-2010-compute-this-show-audio/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 16:28:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[4g]]></category>
		<category><![CDATA[ATT]]></category>
		<category><![CDATA[compute this]]></category>
		<category><![CDATA[EVO]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Schrock Innovations]]></category>
		<category><![CDATA[Sprint]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1673</guid>
		<description><![CDATA[The audio for the July 03, 2010 Compute This Radio Show is now available online.  <a title="Compute This Radio Show from July 03, 2010" rel="nofollow" href="http://www.schrockinnovations.com/audio/07-03-10.mp3" target="_blank">Click here to listen</a>.

On this show, Thor and Chris touched on the following topics:
<ul>
	<li>Thor got a new EVO 4G Phone From Sprint</li>
	<li>AT&#38;T Messed up Thor's Cell Number Transfer &#38; the Resulting Fallout</li>
	<li>Planning Begins for the New Omaha Service Center</li>
</ul>
Computer This airs on the following stations.  Each show is a live  broadcast and callers are always welcome:
<ul>
	<li>KFOR 1240 AM on Saturday from 10-11 AM - 489-1240</li>
	<li>KFAB 1110 AM on Sunday from 7-8 AM - 558-1110 (<a title="Compute  This on 1110 KFAB" href="http://www.thorschrock.com/2010/07/19/schrock-innovations-signs-lease-on-omaha-service-center/" target="_blank">coming August 1st</a>)</li>
</ul>
Also, don't miss the <a title="Living Digital Radio Show" href="http://www.livingdigitalshow.com" target="_blank">Living  Digital Show</a> on 1240 AM KFOR Saturdays from 2-5.  Thor brings you  the latest technology news from a non-technical perspective.]]></description>
		<wfw:commentRss>http://www.schrockinnovations.com/july-3-2010-compute-this-show-audio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>KZKX Features Schrock Computer Company During Morning Show</title>
		<link>http://www.schrockinnovations.com/kzkx-features-schrock-computer-company-during-morning-show/</link>
		<comments>http://www.schrockinnovations.com/kzkx-features-schrock-computer-company-during-morning-show/#comments</comments>
		<pubDate>Mon, 03 May 2010 15:50:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Releases & Announcements]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[KZKX]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[morning show]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1638</guid>
		<description><![CDATA[<a href="http://www.thorschrock.com/wp-content/uploads/kzkx_logo.png"><img class="alignleft size-full wp-image-2760" style="border: 0pt none; margin-left: 5px; margin-right: 5px;" title="kzkx_logo" src="http://www.thorschrock.com/wp-content/uploads/kzkx_logo.png" alt="KZKX Features Schrock Innovations Computer Company" width="215" height="193" /></a>The KZKX morning show is one of the most highly-rated morning shows in Lincoln, so you can understand how THRILLED we were when <a title="Computer Repair Lincoln NE" href="http://www.schrockinnovations.com" target="_blank">Schrock Computer Company</a> was featured during their show today!

Carol and Mick said some kind words about us as they introduced us to their listeners and kindly mentioned that we give a free hour of labor to all new customers so they can experience what real service feels like.

<a title="Schrock Innovations Computer Repair Lincoln NE" href="http://www.schrockinnovations.com/audio/KZKX_aircheck.mp3" target="_blank">Have a listen to what they had to say about us</a>!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>KIBZ The Blaze Gives Schrock Computer Company Two Thumbs Up</title>
		<link>http://www.schrockinnovations.com/kibz-the-blaze-gives-schrock-computer-company-two-thumbs-up/</link>
		<comments>http://www.schrockinnovations.com/kibz-the-blaze-gives-schrock-computer-company-two-thumbs-up/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 15:47:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Releases & Announcements]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[kibz]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[NE]]></category>
		<category><![CDATA[Schrock Innovations]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1636</guid>
		<description><![CDATA[<a href="http://www.thorschrock.com/wp-content/uploads/kibz_logo.png"><img class="alignleft" style="border: 0pt none; margin-left: 5px; margin-right: 5px;" title="kibz_logo" src="http://www.thorschrock.com/wp-content/uploads/kibz_logo-300x137.png" alt="" width="300" height="137" /></a>Tim and the Animal took a couple minutes during the Morning Show today  to throw a few kind words toward Schrock Innovations Computer Company.

We have done a LOT of work for Animal's computers over the past few months and no matter what he sounds like on the air, he is one of the most good-hearted, caring person that I know.  Tim is a true tech lover and he and I would talk for hours about the latest cameras and audio technology if the boss wasn't around to break it up.

<a title="KIBZ Talks About Schrock Computer Company" href="http://www.schrockinnovations.com/audio/KIBZ_aircheck.mp3">Have a listen to what they said about Schrock on the air</a>.  ]]></description>
		<wfw:commentRss>http://www.schrockinnovations.com/kibz-the-blaze-gives-schrock-computer-company-two-thumbs-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Schrock Innovations Laying Groundwork for Omaha, NE Expansion</title>
		<link>http://www.schrockinnovations.com/schrock-innovations-laying-groundwork-for-omaha-ne-expansion/</link>
		<comments>http://www.schrockinnovations.com/schrock-innovations-laying-groundwork-for-omaha-ne-expansion/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 15:38:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Releases & Announcements]]></category>
		<category><![CDATA[computer repair]]></category>
		<category><![CDATA[Nebraska]]></category>
		<category><![CDATA[Omaha]]></category>
		<category><![CDATA[Schrock Innovations]]></category>
		<category><![CDATA[Service Center]]></category>

		<guid isPermaLink="false">http://www.schrockinnovations.com/?p=1633</guid>
		<description><![CDATA[<p style="text-align: left;"><img class="aligncenter" style="border: 0pt none;" title="Schrock Innovations Logo" src="http://www.schrockinnovations.com/wp-content/themes/Shrock-Rev2/images/logo.jpg" alt="Schrock Innovations Logo" width="438" height="113" />Omaha, NE is a very different beast from Lincoln, NE.  Everything is more expensive, less available, and more regulated.</p>
Despite the challenges, Schrock Innovations is planning a massive expansion into Omaha in 2010.  Replicating what we have done in Lincoln for $850,000 we are planning to spend nearly $1.9 million to establish a presence in Omaha.

<strong>Didn't Schrock Already Have an Omaha Location?</strong>

Schrock Innovations entered Omaha in 2004 with a small 1,500 sq foot expansion office on 84th and Maple Street.  We had a radio show on the lightly listened to KOMJ Magic 590 AM, and we managed to generate a profitable first year of operation with a light staff and a lot of small-ticket repair work.

In 2006, Magic 590 was flipped to an all-sports format and re-branded as Big Sports 590.  We lost our radio show, and with it the only means of marketing that we had cultivated in Omaha.

We tried to move to KKAR 1290, but after 6 months of radio we only had 2 new customers to show for it.  KFAB did not have any available air slots, so we cut our losses and killed the Omaha radio show.

From a financial perspective we should have rolled up the Omaha physical location right then and there.  From a moral perspective the right thing to do was to keep the store open to service the hundreds of warranties we had sold on new Modular PCs.

We tried to hedge our losses by locating our web development staff in Omaha and moving the location to a lower rent area on 93rd and Maple.

Our lease on that location expired in October of 2009, and our landlord had the opportunity to lease to a longer term tenant.  I was not willing to sign a long-term lease in that space, so we rolled up the location in November 2009 and went to 100% mobile service in Omaha.

<strong>What is Going to Be Different This Time?</strong>]]></description>
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